Move Over Bieber – Korean Pop Music Goes Global
Dr Sun Jung, Research Fellow at National University of Singapore (NUS), who’s been studying the emergence of Korean culture in Asia since 2003, says it’s no surprise the K-pop phenomenon is growing so rapidly globally, because social media has made the music more accessible.
“People can share, distribute and consume foreign pop cultures much more easily these days,” Jung said. “It’s very significant how Korean language K-pop is popular somewhere like South America and European countries. Internet and social media technology kind of enhance those flows.”